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"企业数字化运营解决方案" 收入在封城影响下仍然取得同比增长
"企业数字化运营解决方案"收入占比创新高达36%
香港2022年8月25日 /美通社/ -- 中国领先的企业数字化运营和营销云平台爱点击集团iClick（NASDAQ：ICLK）发布截至2022年6月30日未经审计的第二季度财务业绩。
爱点击2022年第二季度收入达3,808万美元，其中"企业数字化运营解决方案"收入为1,381万美元，同比增长3%; "在线营销解决方案"收入为2,426万美元，同比下降62%。 "在线营销解决方案"收入下降主要来自 i) 集团战略性缩减利润率较低、风险较高的部分"在线营销解决方案"业务、ii) 部分客户面临更严谨的行业监管，导致中国广告市场普遍放缓以及 iii) 中国实施严格的疫情防控措施。
由于"在线营销解决方案"的收入下降，2022年第二季度毛利润为926万美元，同比下降62%；毛利率为24.3%, 相较于去年同期的31.2%。根据非美国通用会计准则，2022年第二季度调整后EBITDA亏损为1,317万美元；调整后净亏损为1,502万美元。
爱点击董事会主席、首席执行官兼共同创始人唐健表示，"为了有效控制新一波COVID-19疫情，中国各地在2022年第二季度采取了严格的防疫措施，不可避免地为市场带来影响。同时，波动的宏观环境也使客户在广告和促销活动开支上持保守态度。因此，第二季度公司的总收入同比下降51%，主要由于‘在线营销解决方案'的收入同比下降62%; 与此同时， ‘在线营销解决方案'部门提列2,495万美元商誉减值，两者均为第二季度亏损的原因。"
"尽管宏观经营环境持续严峻影响集团实施战略，我们长远看好的‘企业数字化运营解决方案'还是取得了一定增长，收入贡献更是在第二季度达到历史新高的36%。"
"展望未来，我们对头部品牌客户的价值主张依然不变，随着整体市场和客户业务的动能恢复，相信我们的业绩将有更好的表现。我们相信，‘在线营销解决方案'的策略性缩减将使公司能更有效调配资源以推动‘企业数字化运营解决方案'的投资与发展。同时，在中国数字化转型的趋势下，我们也将进一步发展我们的‘SaaS+X'业务模式，从而推动业绩长远增长，并扩大我们的市场份额。"
股票回购计划
2021年12月22日，爱点击宣布了一项股票回购计划，计划在2022年1月1日至2022年12月31日期间，回购总价值最高达2,000万美元的美国存托股份(ADS)。截止至2022年6月30日，回购股票的总价值约为720万美元。
关于爱点击
爱点击集团(NASDAQ: ICLK)成立于2009年，是中国领先的企业数字化运营和营销云平台。爱点击的使命是赋能全球品牌释放智慧零售的巨大市场潜力。凭借独家的前沿技术，爱点击提供的全消费者生命周期解决方案助力品牌有效实现业务增长和提升盈利能力。爱点击总部位于香港，通过全球十一大办公地点覆盖亚洲及欧洲市场。更多信息请访问https://ir.i-click.com。
Safe Harbor Statement
This announcement contains forward-looking statements, including those related to the Company's business strategies, operations and financial performance. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the COVID-19 outbreak and its potential impact on the Company's business and financial performance; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.
